Software Deployment

I have never done it but here is a place to start.

http://support.microsoft.com/kb/231747/EN-US

I do this very often, f.e. sap gui client or other setup.exe based installed where I can use a silent file as parameter.

You can f.e. launch the setup.exe file in a customaction in an MSI Pkg. That will work.

What I don't know is what kind of command lines you can pass using GPO, but in regards to making setup.exe's silent, here's something to think about:

Are these custom written setup.exe files, or do they conform to some kind of standard? (MSI in EXE or InstallScript?)

If Installscript, most installscript/Installshield setups can be make silent by passing a "/r" during your inital install and building an answer file for your application (this automatically puts that file in the windows root directory) It will be called setup.iss ..

If you copy that .iss file into the same directory that hosts your setup.exe file and pass a /s switch, ir will read the answer file from your inital installation and run the install without dialogues.