Software

Ok so doing a google search gets you this - http://msdn.microsoft.com/en-us/library/windows/desktop/aa367536(v=vs.85).aspx  which pretty much explains it all in detail. 

To summarize it, Adding ADDLOCAL=MyFeature to the commandline (not the Property Table) will install that feature only.  You can install multiple features by as you mentioned 'comma-delimiting' them. i.e ADDLOCAL=MyFeature,MyFeature1,MyFeature2,etc.  You can get the proper feature names required by editing package in orca(quickest!)

A more efficient way of doing this is by the feature table and adjusting Install Levels. Definition from http://pubs.vmware.com/view-50/index.jsp?topic=/com.vmware.view.installation.doc/GUID-F19EBDF6-20A3-4A8B-95AE-786CC74F26AF.html:Determines the component-specific features to install. In an interactive installation, the View installer displays custom setup options to select. The MSI property, ADDLOCAL, lets you specify these setup options on the command line.

To install all available custom setup options, enter ADDLOCAL=ALL.

For example: VMware-viewagent-y.y.y-xxxxxx.exe /s /v"/qn ADDLOCAL=ALL"

If you do not use the MSI property, ADDLOCAL, the default setup options are installed.

To specify individual setup options, enter a comma-separated list of setup option names. Do not use spaces between names. Use the format ADDLOCAL=value,value,value....

For example, you might want to install View Agent in a guest operating system with the View Composer Agent and PCoIP features:

VMware-viewagent-y.y.y-xxxxxx.exe /s /v"/qn ADDLOCAL=Core,SVIAgent,PCoIP"

msiexec /i <path of msi> -- it will install all the features

while msiexec /i <path of msi> ADDLOCAL=f1,f2 -- it will install only f1 and f2 features

addlocal is used to install specific features