Software Deployment

I'm an application packager working for a large company and am having difficulty getting the compressed file to add the shortcuts.  The files are present in the appropriate places but a number of them are missing...especially the SAP Logon shortcut on the desktop and in the user's start menu.  I have used the following method to create the installer:  Using the uncompressed install files from gui720_0-10007878.exe which I unzipped and ran the NwCreateInstServer.exe to create new SAP server.  I created a package using the  NWSAPSetupAdmin.exe selecting the components that were required by the business unit.  I then updated the server with the following patches: 

• gui720_7-10007878.exe
• bi720sp04p_402-20006596.exe
• bw350gui720_6-20006857.exe

I ran a check on the server and it shows that each patch and all files were OK.  The release numbers also changed.  I compressed the package into a single exe file and ran it on a Windows 7 32b VM that had Office 2010, Flash, Java, etc. on.  I had selected the following components within the package, SAP GUI for Windows 7.20 (Comp 1), Engineering Client Viewer 6.0, BW 3.50 Add-On for SAP GUI 7.20, KW Add-on for SAP GUI 7.20, SAP Automatic Workstation Update and Business Explorer (all options selected under each of the components).  I've tried eliminating the Automatic Workstation Update but still get the same results.  I'm working on VM machines and can revert to clean OS after each install.  I had created a package for another business unit in the company that was SAP GUI 7.20 Patch 10 without any difficulty using this same method.  Please help me understand what is causing the shortcuts for SAP Interactive Excel, SAP Logon, and R3 Add-On to be missing even though their exe files are installed.  Log files report success and running NWCheckWorstation.exe also reports that all files are installed.