For SQL Management Studio 2008 R2 the following command line can be used:
.\SQL 2008 R2\setup.exe /Q /IACCEPTSQLSERVERLICENSETERMS /ACTION=install /FEATURES=SSMS,ADV_SSMS
To install Sp1 (in this case the 64-bit version) afterwards, the following command line can be used:
.\SQL 2008 R2 Sp1 x64\setup.exe /Q /IACCEPTSQLSERVERLICENSETERMS
-Jim
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