Delivered as a self-extractor, it can be used as this to deploy this software.

To generate response file you can use this command:
<SAPLumiraSetupFile>.exe -w <response_filepath>\response.ini 

To install it silently:
<SAPLumiraSetupFile>.exe -s -r <response_filepath>\response.ini  

With optional license key switch:
<SAPLumiraSetupFile>.exe -w <response_filepath>\response.ini LicenseKey=<license key>

If you want to "earn" decompression time, these switches also work fine with setup.exe file found in uncompressed folder (in <LoggedOnUser>\appdata\temp\rarSFXx)

Reference document:  http://help.sap.com/businessobject/product_guides/vi01/en/vi1_0_11_user_en.pdf

For a silent uninstall, read registry key
HKLM\SOFTWARE\Wow6432Node\Microsoft\Windows\CurrentVersion\Uninstall\{--your package ID--}\UninstallString or HKLM\SOFTWARE\Microsoft\Windows\CurrentVersion\Uninstall\{--your package ID--}\UninstallString following your platform and add -q switch.

example:
"C:\Program Files\SAP Lumira\setup.exe" -u product.hilo-4.0-core-32 -q