Cause this is an AIR application you have to ensure that Adobe AIR is installed. The following script will check if AIR is installed.
if exist "%PROGRAMFILES(x86)%\Common Files\Adobe AIR\Versions\1.0" (
"%PROGRAMFILES(x86)%\Common Files\Adobe AIR\Versions\1.0\Adobe AIR Application Installer.exe" -silent -eulaAccepted -desktopShortcut -programMenu YahooSearchMarketingDesktop.air
)
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