Create a transform and then put the license in the C:\ProgramData\Altova\MapForce2012 Folder so the software to get activated.

Normally the license would be comething like mapforce.lic

 For turning off the updates pop up, you have a registry that would be unser HKCU which needs to changed. That's the only thing we can do about it as we cannot do more than that for it does not have anything that would completely turn off the updates.

Again using the transform we can create an active setup for that and do that for all users.