I would NOT recommend using the method above. Adobe AIR, Adobe Help, and the ExtendScript Tool Kit are not installed with this method. The biggest problem, however, is the Camera Raw plugins are not installed and can't be updated - leaving a less-than-fully-functional installation. Stick with Adobe's recommendations found here: http://kb2.adobe.com/cps/861/cpsid_86149.html
The Adobe Help feature is an AIR application on it's own, but both the Adobe Help and AIR installer are outdated, so you might want to get the latest versions of both and deploy them first.
If you are getting Exit Code: 1 - make sure /V"SERIALNUMBER=1111-1111-1111-1111-1111-1111" doesn't contain a dot, like shown on http://kb2.adobe.com/cps/861/cpsid_86149.html
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